THE INDUSTRY: The Lovesick Collection
Introducing THE INDUSTRY™: The Lovesick Collection, designed by David Buttry!

This capsule collection, the perfect follow-up to last year’s smashing introduction, marks the fantastic return of Integrity Toys' classic characters Janay® and her friends Alyssa® and Jade®, as well as the introduction of Rufus Blue’s brother Bellamy Blue™, just ahead of Rufus’ return at the 2018 convention this Fall!

As our story begins, we find Janay and Friends™ shopping for new looks ahead of the release of their very first hit single, simply titled "Lovesick". Their friend Bellamy is ready to introduce the trio to his famous stylist sister Rufus Blue, who will help them create a fierce image that will surely turn them into superstars!